Gain deep understanding of your users’ pains, desires and goals
Develop a visual representation(s) of the most compelling idea(s)
Analyze the data and determine the most acute problem(s) to solve
Test the prototype(s) with real customers for immediate feedback
Brainstorm possible solutions that will resolve your customers’ pain(s)
Repeat the process to refine and improve your product or service
Imagination is not only the…fount of all invention and innovation…it is the power that enables us to empathize with humans whose experiences we have never shared. – J.K. Rowling
Pranjal has over nine years of experience in leading Design Thinking and concept development projects with consulting firms, corporates, and startups across industries, including: digital venture building, financial services, automotive, travel, experience media, manufacturing and healthcare.
Masters in Business Administration, Babson College, USA
Bachelors of Arts, Washington University in St. Louis, USA
Design Thinking Coach Certificate, HPI, Germany
B2-Level German Proficiency, DkFA, Germany
